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5 Ways VoIP and CRM Can Help You Change Your Company


Whichever sector or speciality you work in, chances are you use a variety of technology solutions regularly in all of your departments. Everything from project management software to different automation technologies, all the way to CRM and VoIP, is required to keep ahead of the competition and achieve the next level of efficiency. Furthermore, in the era of the coronavirus, employing dependable technology is one of the greatest methods to handle a recession, so all the more incentive to invest in business-boosting software.

CRM and VoIP are two of the top software options for taking your company to the next level and ensuring client happiness while increasing lead creation and sales. While many businesses will utilise only one of these fantastic tools, combining them may revolutionise your organisation in many critical areas and help your marketing, sales, and support teams to thrive. Let's look at how integrating VoIP and CRM may propel your business to new heights of success.

Improve client service by personalising it.

Personalisation has become one of the cornerstones of contemporary business, shaping everything from communication to sales, marketing to customer service, all the way to human resources and beyond. Simply said, current customers and clients, want individualised service from their favourite companies since they don't want to be simply another number in someone's sales pipeline or lead in your CRM database.

Instead, people want to be recognised and respected, as well as have a personalised experience. You may leverage CRM data to feed your VoIP analytics insights and develop a highly tailored marketing, sales, and communication plan.

When a customer calls, the CRM may get information about that client, allowing the agent to spend less time searching and more time offering a tailored experience. Information from that client's previous purchases, website visits, and so on are all available to your support team, allowing them to build a tailored experience that inspires the consumer to connect with the business.

Furthermore, VoIP enables you to engage with your consumers in the manner that most fit them, whether over the phone, through chat or email, or even through direct messaging or video, which aids in personalisation.

Improve the efficiency of your teams.

Another apparent advantage of connecting a VoIP solution with your CRM application is that it increases the overall efficiency of your sales, marketing, and support teams. After all, the more user-friendly and feature-rich the programme, the better equipped you'll be to manage all projects and duties more effectively than previously. If only for the emphasis on how current business solutions that use automation make your staff' life simpler.

Both CRM and VoIP systems, as you might expect, provide a variety of straightforward and automatic functions to assist with analytics and reporting, scheduling, customer insights, and much more. When utilized correctly – and if you engage in employee tech education so that your team members can fully utilize these technologies – you can expect VoIP and CRM to significantly increase the overall productivity of your teams. This reduces time waste, prevents employee fatigue, increases productivity, and generates more financial savings.

Reduce the expense of your phone system.

One of the most significant advantages of utilising business technology and new software is that it may save you money in the long term and can assist your organisation secure financial savings even in difficult economic circumstances. This is one of the finest aspects of VoIP. Some of the best VoIP providers, for example, may give you low-cost national and international calls, essentially allowing you to conduct your business remotely from anywhere in the globe.

Fill the void between marketing and sales.

Marketing and sales have historically been two very distinct departments, but corporations are increasingly taking a more symbiotic approach to improve both departments' effectiveness and minimise future sales losses. This should come as no surprise given that sales data and knowledge may have a big impact on the direction of your marketing plan, and vice versa. This is why, if you want to move your firm ahead, you must bridge the disconnect between these two areas.

This necessitates the use of a dependable internal communication method, such as VoIP. It's one of the finest methods for your employees to remain in touch with one another all through the day, and most importantly, to conduct all business-related communication on a safe, centralised system, with its low-cost phone system and numerous communication options like video chats, forwarding, conferencing, mobile, and more. It's also ideal for increasing the productivity and cooperation of your distant workers.

Manage a customer service staff from anywhere.

Certain locations of the world have more cheap on-demand customer support staff than others, which you should be able to take advantage of if you want to cut expenses. Instead of having an expensive in-house support staff, you can simply construct a decentralised offshore workforce to create a more cost-effective and efficient support system.

Running a customer service crew from outside your boundaries was a pricey operation before VoIP, but it is now a cost-effective option. You may also set up a 24-hour support service to assist you to produce more leads and conversions by utilising numerous VoIP capabilities, particularly its low-cost international calls.

Because your support employees are stationed in several time zones and can answer every call immediately, you can provide continuous availability to your clients without wasting resources. Add data from your CRM system to the mix, and you're instantly able to provide a more rewarding experience to your clients no matter where they are in the world.

Finishing up

VoIP and CRM are two key technologies that any modern organisation should have. CRM and VoIP can help you increase overall productivity, boost customer happiness, create excellent leads, and motivate more sales than ever before.


Simplyfree offers a robust solution that combines the finest of VoIP technology to provide organisations with improved communication and customer relationship management. If you’re looking for how to effortlessly manage your client interactions, monitor sales leads, and enhance customer satisfaction levels, then contact Simplyfree today!


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