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The Importance of Unified Communications In Business

Updated: Nov 6, 2022

Man with headset talking to someone using his laptop

A company's sales can be increased by providing excellent customer service. As a result, the consumer requires a means of communication with the corporate organisation.

Gone are the days when writing letters took a lot of effort and sometimes went undetected, with the recipient rarely responding to the customer's question or complaint.

The communication gap between the two has been bridged by numerous communication services thanks to technological advancements. Unified Communication (UC) is the greatest answer for a business out of all the various communications.

What distinguishes Unified Communication from other communication solutions?

Unified Communication is a single entity that combines multiple types of communication. It encompasses voice, text, video, and social media channels.

What is your definition of unified communication?

(UC) is described as the integration of all business and marketing communication services. To improve business communication, it blends chat and IP telephony with email, voice email, fax, and other options.

To increase productivity and user experience, it is the unification of all individual components in one homogenous media. This integration has been made considerably easier thanks to cloud technologies. A completely cloud-based architecture makes it easier to engage with customers.

SMS, email, fax, video, voice, chat, IVR, and more services are available.

It's not just about sending and receiving messages when it comes to communication. It's all about comprehension. It must be effective, which means the recipient must receive the message exactly as the sender intended.

For any firm, effective communication is a pillar of strength. It aids in the maintenance of a positive relationship between the company and its customers.

Customers can inquire, submit comments, and ask questions to the organization through unified communication. It also lets personnel separated by departments or locations to communicate and send, exchange, and receive information without delay.

Through a single portal, UC allows a single user to access communication services such as SMS, e-mail, fax, video, phone, chat, and many more. It's a system that integrates all of the many channels into one.

Employee Collaboration is Improved

Unified Communication allows your staff to cooperate and communicate across departments and beyond geographical boundaries. It has a live chat feature for employees, which is a better and faster way to connect within the office than sending emails.

Customers Will Be Impressed

Customers and customer support employees can communicate more quickly and easily via unified communication. Customers' trust has been earned thanks to timely and appropriate solutions provided by the UC system. Customers are happier with the constant and quick service.


Mobility allows businesses of any size to make secure, cost-effective, and hassle-free use of their smartphones and tablets. It allows consumers to utilize their preferred gadget from any location (home, office or in a bus).

It allows communication between a variety of devices and device types. It can be accessed from several devices, regardless of device kind (smartphone, personal computer, laptop, or tablet).

Increased Profits

Increased income is the result of good customer service. Because strong customer service boosts your company's sales. The usage of cloud-based UC has had a significant impact on corporate growth.

Cost Savings

Unified Communications significantly decreases corporate costs. It is a cutting-edge technology that operates through the internet. A decent internet connection, a headphone, and a computer or handheld device are all you need.


Scalability in the context of Unified Communication refers to the ability to meet the organization's changing communication needs. The UC system may be readily customized by scaling up or down using the interface.


In terms of downtime reduction, UC delivers reliability. It is extremely reliant on the network's smooth operation. Service providers take aggressive measures to assure business continuity, making it even more dependable. Customer satisfaction is increased as a result of UC's dependability, which increases income.


The service provider is responsible for hosting the services in the most secure data centers. As a result, users should select a service provider after conducting a thorough investigation. The fact that all business applications are linked into one system makes UC more secure than traditional communication platforms.

Having a single integrated system that ensures strong security for all apps and data on the network. It is far more secure than having several unsecured communication channels.


Unified communication is a great technique to save time when communicating with others. Customers are always attracted by quick reaction times. It facilitates the integration of all personnel onto a single platform. It also boosts employee productivity by allowing them to communicate more readily and produce better results. A highly efficient workplace requires excellent communication.

Businesses can use unified communication to sell products or services to customers. Unified Communication is extremely likely to totally replace the existing method over time.

If you need help migrating to VoIP PABX, call Simplyfree.

Simplyfree is based in Wellington, New Zealand and provides smart business phone solutions such as Fibre, Broadband, Toll-Free, 0800 numbers, Unified Communications, Conference Calls, Call waiting, Call queuing, Voicemail to email, call recording, video team meetings and more!

Simplyfree has identified that having the right digital workplace technologies will be essential to be able to support workers in the new hybrid model and can offer the most advanced unified communication tools to facilitate productive and effective workplace practices.

Call Simplyfree today to learn more about the different unified communication tools that they offer.

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